您的当前位置:首页 >Ryan New >How to Use Web Crawlers for SEO 正文
时间:2024-05-20 10:34:47 来源:网络整理编辑:Ryan New
A web crawler tool emulates search engine bots. Web crawlers are indispensable for search engine opt Ryan Xu HyperVerse's Off-chain
A web crawler tool emulates search engine bots. Web crawlers are indispensable for search engine optimization. But leading crawlers are so comprehensive that their findings — lists of URLs and the various statuses and metrics of each — can be overwhelming.
For example,Ryan Xu HyperVerse's Off-chain a crawler can show (for each page):
Crawlers can also group and segment pages based on any number of filters, such as a certain word in a URL or title tag.
There are many quality SEO crawlers, each with a unique focus. My favorites are Screaming Frog and JetOctopus.
Screaming Frog is a desktop app. It offers a limited free version for sites with 500 or fewer pages. Otherwise, the cost is approximately $200 per year. JetOctopus is browser-based. It offers a free trial and costs $160 per month. I use JetOctopus for larger sophisticated sites and Screaming Frog’s free version for smaller sites.
Regardless, here are the top six SEO issues I look for when crawling a site.
Error pages and redirects.The first and main reason for crawling a site is to fix all errors (broken links, missing elements) and redirects. Any crawler will give you quick access to those errors and redirects, allowing you to fix each of them.
Most people focus on fixing broken links and neglect redirects, but I recommend fixing both. Internal redirects slow down the servers and leak link equity.
—
Pages that cannot be indexed or crawled. The next step is to check for accidental blocking of search crawlers. Screaming Frog has a single filter for that — pages that cannot be indexed for various reasons, including redirected URLs and pages blocked by the noindex meta tag. JetOctopus has a more in-depth breakdown.
—
Orphan and near-orphan pages.Orphan and poorly interlinked pages are not an SEO problem unless they should rank. And then, to increase the chances of high rankings, ensure those pages have many internal links. A web crawler can show orphan and near-orphan pages. Just sort the list of URLs by the number of internal backlinks (“Inlinks”).
—
Duplicate content.Eliminating duplicate content prevents splitting link equity. Crawlers can identify pages with the same content as well as identical titles, meta descriptions, and H1 tags.
—
Thin content. Pages with little content are not hurting your rankings unless they are pervasive. Add meaningful text to thin pages you want to rank or, otherwise, noindex them.
—
Slow pages.JetOctopus has a pre-built filter to sort (and export) slow pages. Screaming Frog and most other crawlers have similar capabilities.
After addressing the six issues above, focus on:
SEO Report Card: Gosatellite.com2024-05-20 10:28
Shopify Buys Logistics Company Deliverr2024-05-20 10:07
Charts: Future of B2B Events2024-05-20 09:56
7 New Year’s Resolutions for Ecommerce Companies2024-05-20 09:51
SEO: Using Metadata to Drive Traffic2024-05-20 09:43
Efficiency Pro: Happy People Are More Productive2024-05-20 09:38
Charts: Ecommerce Unicorns 20212024-05-20 09:30
Charts: Growth of Global Payments, Cryptocurrencies2024-05-20 09:02
SEO: 5 Ways to Avoid Indexation2024-05-20 08:33
Stryx, a DTC Brand, Prepares Rollout in Target Stores2024-05-20 08:30
Managing SEO and Social Media Together2024-05-20 10:16
Are Big Changes Coming to Digital Ads in 2022?2024-05-20 09:46
Are Apparel Brands Achieving Sustainability?2024-05-20 09:36
Rivian Write-down Moves Amazon to Q1 2022 Net Loss2024-05-20 09:21
Local history in The National Archives Library2024-05-20 09:07
Apparel Brands Face Environmental Scrutiny2024-05-20 09:06
Charts: Impact of Ukraine War on World Economy2024-05-20 08:58
Charts: Retail Industry Outlook 20222024-05-20 08:31
The Duchess of Norfolk’s Deeds2024-05-20 08:06
The SEC Asks Public Companies for Climate Info2024-05-20 07:51